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Albany Ad Club Finalists

Albany Ad Club Finalists

The Albany Ad Club Finalist list has been announced and we are pleased to have all of the projects we entered selected as finalists. The list includes, the new identity and integrated marketing campaign for Nobles Day Camp, La Jolla Country Day School admission viewbook, 15 Minute Max posters, and BizEd, Nobles, Pingree, UTjournal, and Williams. The Awards ceremony will be held on March 3 at Proctors GE Theater. We’re looking forward to the...
Integrated Marketing

Integrated Marketing

This term may be somewhat of a buzzword, like “content marketing,” but the power of an integrated marketing campaign could never be overemphasized. Audiences are interacting with messaging everywhere; browsing social media, surfing the web, reading magazines and newspapers, and absorbing countless impressions on-the-go. When developing effective marketing pieces it is important to consider not only one channel, but all media and how they can strategically work together to connect with your audience. We worked with Noble and Greenough School to create an integrated enrollment campaign for an audience that included educated adults in their 30s and 40s as well as their tech-savvy teenagers. Connecting with this demographic range was imperative. Heather Sullivan, Director of Communications at Noble and Greenough School knew she wanted to connect with people early in the process with a conversational application form which invited prospective families to feel as if they were already part of the Nobles community. Interaction carried through into the viewbook, a print piece illuminated with prompts to engage students with the school’s active social media presence. The school’s admission website went even further by featuring video content to familiarize viewers with Nobles culture, from a day-in-the-life snapshot to an experiential learning trip to Cambodia. All of the channels, including complementary advertising, incorporated a cohesive message and visual brand, engaging viewers at every point of entry and connecting them with the unique Nobles experience. The overall yield for admissions was 66% well above the School’s five and ten year average yields with the most diverse student body in the history of the School....
From Inquiry to Admission: An Integrated Enrollment Campaign

From Inquiry to Admission: An Integrated Enrollment Campaign

On January 27, Creative Director, Kelly McMurray and Noble and Greenough School Director of Communications, Heather Sullivan, hosted a roundtable discussion on the story and success of the Noble and Greenough School enrollment campaign. They were joined with communication specialists from independent schools, higher ed, and consulting firms, for an engaging conversation about enrollment...
15 Minute Max Film Festival

15 Minute Max Film Festival

We’re looking forward to attending this year’s College of Saint Rose 15 Minute Film Festival hosted at the Madison Theater in Albany, NY on Friday October 7. Art Director, Morgan Jordan, will be handing out the award to the third place winner.

Run Your In-house Group Like a Design Firm

The past few years college and university marketing teams have been impacted by budget cuts, department restructuring, layoffs, and increasing job competition. Marketing and communication offices play an important role in telling the story of their institutions. It is imperative that they market their groups as well as they market the school. Five things to consider: Position. Align your group as a strategic partner and brand expert. Manage. Run your department as if it has to stand alone without university resources. Create. Set clear expectations for scope as well as roles and responsibilities. Promote. Market your team and share success stories. Stay relevant. The industry is changing rapidly and as communication specialists we need to stay on top of trends and help our clients make strategic decisions. A longer version of this article will appear in an upcoming issue of...
UCDA 2016 Design Conference

UCDA 2016 Design Conference

On September 26, Kelly presented, “Run Your in-house Group Like a Design Firm,” at the UCDA 2016 Design Conference in San Antonio. Coincidentally this was her second trip to San Antonio this year (she also presented at the CASE Editor’s Forum in March). Spending time with people who work in education, whether it is art director, designers, or editors, is always rewarding. People are curious, dedicated, and just fun to chat with. “Thank you to all of the people that attended my presentations.” —Kelly (Image courtesy of...
Karli Pawlak Joins the Studio

Karli Pawlak Joins the Studio

Karli worked with us over the summer as our design intern. She worked on a variety of projects including creating a system of branded achievement buttons for Nobles Day Camp and a studio driven case study project exploring interactive annual reports. She was an asset to our team and we were excited to have her join the team as Junior...
Disrupting Tuesday

Disrupting Tuesday

On Tuesday, July 26, Chris attended the local showing of InVision’s documentary film about the design side of our digital world titled Design Disruptors. The filmmakers interviewed designers from some of the big brands in the digital product sphere including Facebook, Google, and Uber. The event was hosted by our friends at Overit here in Albany and attended by local UI/UX designers. The showing was followed by a panel discussion about design and specifically user experience design, led by Overit’s Joe Arcuri, Director of Product & UX. The panelists were local designers Becca Kennedy, Co-Founder and UX Researcher at Kennason, Dan Romlein, UX Designer at Apprenda, and Taegan Grice, Art Director at Deloitte...