Current News

WBE Certification!

WBE Certification!

We are pleased to announce that our design firm has received certification as a Women Business Enterprise (WBE) by New York State. We are honored that the state recognizes the importance of working with women and minorities.

Inspiration vs. Plagiarism

Inspiration vs. Plagiarism

I recently read an article in an industry magazine about the process and conceptual development behind the issue’s cover. The design agency and editor shared work from other designers and labeled the work “concepts.” The final cover was virtually a direct replication...

CASE Editor’s Forum

CASE Editor’s Forum

Creative Director, Kelly McMurray, will be heading to Chicago for the Annual CASE Editor's Forum. On Thursday afternoon, March 30, she will be moderating the conversation, "What I Learned," with editors Linda Angrilli, FIT; Amy Lovett, Williams College; Renee Olson,...

Branding an Alumni Magazine

Branding an Alumni Magazine

Target and Nike know the importance of consistent, strategic brand communications in positioning their companies apart from the competition. It is just as important that a school’s communication tells their unique story from enrollment to alumni engagement. An alumni...

Society of Publication Merit Award

Society of Publication Merit Award

We are honored to have the July/August 2016 issue of BizEd Magazine recognized by the Society of Publication Design. Harry Campbell did a beautiful job capturing the spirit of innovation with his highly detailed and active illustration. The cover will appear in the...

Albany Ad Club Finalists

Albany Ad Club Finalists

The Albany Ad Club Finalist list has been announced and we are pleased to have all of the projects we entered selected as finalists. The list includes, the new identity and integrated marketing campaign for Nobles Day Camp, La Jolla Country Day School admission...

Integrated Marketing

Integrated Marketing

This term may be somewhat of a buzzword, like “content marketing,” but the power of an integrated marketing campaign could never be overemphasized. Audiences are interacting with messaging everywhere; browsing social media, surfing the web, reading magazines and...

From Inquiry to Admission: An Integrated Enrollment Campaign

From Inquiry to Admission: An Integrated Enrollment Campaign

On January 27, Creative Director, Kelly McMurray and Noble and Greenough School Director of Communications, Heather Sullivan, hosted a roundtable discussion on the story and success of the Noble and Greenough School enrollment campaign. They were joined with...