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Case Study

Bowdoin Magazine Redesign

Implementing a School’s Identity

Bowdoin College had been producing a magazine with solid editorial framework and wanted to make it even better and more unique to the school. One way to do that was to implement the school’s identity into the magazine. The school’s logo became the magazine logo, the fonts Mr. and Mrs. Eaves were incorporated along with introducing Baskerville as the body copy, and a thoughtful color palette is judiciously used throughout the pages.

The former publication was dense with content and little breathing space—the antithesis of an experience at the college. Being located in coastal Brunswick, Maine is an enchanting characteristic to those connected to the school, from current students to alumni. We opened up the pages with generous margins, a flexible vertical alignment, and fewer images per page.

Bowdoin College is also a small liberal arts school. Often under scrutiny, we wanted to convey important outcomes of a liberal arts education: curiosity, broadened interests, and an aptitude for lifelong learning. The front of the book was renamed “Forward,” and is designed to have intriguing tidbits scattered throughout the section instead of grouping articles by discipline. Also included are queries like “Did You Know?” to inform inquisitive readers of interesting trivia.

Naturally, an important part of any place is the people. The front and back sections open with engaging portraits of Bowdoin community members paired with a short narrative. The features are rich with personalities of alumni making an impact in the world. The newly-redesigned Bowdoin Magazine is sure to be a pride point and inspire engagement from alumni of all ages.



Matthew J. O’Donnell, Editor

Alison M. Bennie, Executive Editor

Scott C. Schaiberger, Director of Editorial Services

Melissa Wells, Design Director


Art Direction

Content Strategy

Identity & Branding

Publication Design




Bowdoin wanted to make their magazine even better than it already was. Working with our editorial partner we critiqued all aspects of the magazine and recommended editorial and design alterations to make a stronger connection with the Bowdoin community. A comprehensive intake with the school’s communication team along with the school’s identity guidelines directed the final piece.


Hanna Barczyk

Harry Malt

Katy Kelleher

Tristan Spinski

Alvin Hall

Courtney Reichert

Benje Douglas

Michael Oxton

Mike O’Mara

Nathaniel T. Wheelwright

Joan Benoit Samuelson

Rob Burns

Joe Tecce

Sarah Horn

Kate Adams

Rebecca Knapp Adams

Edgar Allen Beem

Eric Hanson