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Case Study

 

Bowdoin Spirit Mark

Client

Bowdoin

Matthew J. O’Donnell, Editor

Alison M. Bennie, Executive Editor

Scott C. Schaiberger, Director of Editorial Services

Melissa Wells, Design Director

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Education

Bowdoin

The Bowdoin identity it confident and understated, embodying the intellectual sophistication of the school. But the community is also full of life and needed a spirit mark that captured their playful side. We researched early versions of the school’s mascot, the polar bear, along with the athletics mark, and developed a playful mark that harkens back to a historic version of the polar bear. The two versions allow for flexibility in application and is a character that you would want to hang out with.

Contributors

Eden Loeffel