John Jay College Magazine Launch
John Jay College of Criminal Justice
An annual report is powerful with it illuminates the impact of the organization. And that is just what John Jay College did when they re-envisioned their annual report as the research magazine, Impact. Formerly a traditional publication full of headshots, lists, and accolades, they took a narrative approach for their print publication and developed a microsite for the statistics and financials. The 24-page print publication is visually rich from cover-to-cover, with bold fields of color, provocative visuals, and environmental portraiture. The digital version translates visual richness through multiple features and shorter articles.