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case study

La Jolla Country Day School Enrollment Publication

Capturing a Place—in Print




Schools create viewbooks as a communication piece for prospective parents. Traditionally they are sent to families that have shown interest in the school, but may or may not have been to the school for a visit. Knowing that prospective families get comprehensive information from the Web, La Jolla Country Day School in California, wanted to create a piece for families after touring the campus. A piece not packed with data, but something that captured their school in a conceptual and emotional way.




A two-day intake session informed us that the school was seen as warm, inviting, and a place of community. Along with gaining insight into the culture of the place we learned about the collaboration between the four schools, the continual curriculum, as well as the partnerships throughout from art and science to athletics and theater.



The final piece is a French-fold publication where each spread leads into the next through a continual narrative. Candid photography takes the viewer from the Early Childhood Center through to the Upper School, with visual connections leading from one panel to the next.



Embossed typography lends a tactile experience to the story about the Design Innovation Center.



Finally, the last spread represents the culmination of the students La Jolla experience as the head off to fulfill the mission of the school—“Inspiring Greatness for a Better World.” A line echoed through the interior of the piece.


La Jolla Country Day School

Inez Odom,
Director of Admission

Tiffany Tran,
Director of Communications


Content Strategy

Identity & Branding

Interaction Design

Marketing Design




La Jolla Country Day School

La Jolla Country Day School, located in La Jolla, California, includes four levels (early childhood through grade 12) on one campus. The school teaches nearly 1200 students to succeed both in school and in life by preparing them to find their place in the world and make a difference—“Inspiring Greatness for a Better World.” We worked with the Director of Communications and Director of Admissions to create a printed piece that captured the culture of the school.


Tiffany Tran


Sandy Huffaker