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Case Study

Tufts Office of Publications Redesign

A Brand System

Client

Tufts University

Karen Bailey, Editorial Director

David Brittan, Editor

Margot Grisar, Design Director

Capabilities

Art Direction

Publication Design

Industry

Associations & Centers

Education

Tufts University

The Office of Publications at Tufts University produced a signature publication for the alumni of Tufts as well as individual magazine for its professional schools. Working with the team at Tufts, we redesigned the publications to work as a system and also redesigned the flagship magazine to unify four magazines into one. The Tufts University identity system was the foundation for the redesign and a color palette was created to complement the Tufts school colors of blue and brown, while an extended font palette was developed to allow for flexibility within the overall publication system. A style guide outlining usage of color, type, and imagery was developed and shared with the team of designers working on the publication to ensure consistent development moving forward.

Contributors

Kathleen Dooher

Amanda Duffy

Christoper Harting

Darren Hopres

Mariko Jesse

John Soares

Recognition

Design and General Excellence from the Council for the Advancement & Support of Education (CASE)

The University & College Designer’s Association (UCDA)

The American Advertising Federation (AAF)

Association Media + Publishing (AM+P)

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