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Case Study

 

UTjournal Redesign

Working With In-house Talent

Client

University of Tampa

Eric Cardenas, Director of Public Information and Publications

Kiley Mallard, Editor

Anne Rowland, Art Director

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Associations & Centers

Education

University of Tampa

“Redesign in-house or outsource?” This question has been posed in numerous blogs, listservs, and magazine articles. Our reply: Why not both? That’s what the University of Tampa did when it hired us to redesign their alumni publication, UTjournal.

During the redesign of UTjournal, the art director, Anne Rowland, worked at our studio for the development of the logo and cover design. Together we presented the three directions we felt were strongest to the editorial team. Working from the selected direction for the cover design, we developed the look and feel for the rest of the magazine.

We continue to consult on UTjournal, art directing, designing, and creating the covers and select feature articles.

Recognition

CASE District III

UCDA General Excellence Award

AM+P Excel Award

AAF/Albany Ad Club