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Case Study

THE POWER OF STORYTELLING

Noble and Greenough Enrollment Communications

187 acres, a renovated castle, state-of-the art academic facilities—these are all part of the Noble & Greenough campus experience. When we were asked to create the school’s latest enrollment communications, we wanted to capture the ethos of the school through a publication similar to a lifestyle magazine. As you flip through the viewbook, each section offers a different tactile feel and distinct visual direction.

Visual Storytelling

The first 38 pages are visually-rich with photographs from four award-winning photographers, all selected for their unique lens on capturing photos. They each spent the day with a different student photographing what their individual experience is like at Nobles. 

These visually-rich pages are followed by insights on how students maintain a healthy balance at this academically-rigorous school.

Community Voices

Additional community voices are represented with engaging portrait photography by Kathleen Dooher.

Playful & Informative

The viewbook closes with a playful and informative graphic spread by Shaw Nielsen making the application and financial aid process much less daunting—and almost fun!

In the 2communiqué team, I have the best creative partnership of my career. While Kelly’s design aesthetic is what initially drew me, it is the strategic partnership with the whole team that has made me a long-term client. In every project—print, digital, or hybrid—I appreciate the strategic thinking, practical decision making, meticulous project management, and the predisposition to find humor when needed most.

Heather Sullivan, director of communications Noble and Greenough School