Strategy is integral to all of our work. Our projects begin with in-depth research—we explore core issues, interview key stakeholders, define design goals, and review business objectives. The results are delivered in a comprehensive design brief that outlines our findings.
People often think of an identity purely as a "logo," yet it is much more than that. An identity also includes a color palette, type palette, and direction on use of imagery. All of this information is delivered to our client in a thorough Identity Standards Guide that ensures consistent branding.
Art direction is at the core of creating a publication, as the photographers and illustrators selected to work on a project are part of the visual identity. We are part of a professional network of hundreds of photographers and illustrators and work with them to create unique designs.
The scope of work we do when it comes to publication design is broad. We may be hired to critique an existing publication in anticipation of a redesign, to design a publication from an initial concept, or to collaborate on an issue-to-issue basis.
For a redesign or launch, we begin with a thorough analysis of the current publication and the organization's goals. We create designs unique to the readership, implement new guidelines, and offer consultations on an ongoing basis.
Our interactive designs focus on the user first, then the technology. 2COMMUNIQUÉ initiates the design process with analysis of competitors, audience, and content. This procedure lays the groundwork for information architecture, wireframes, interface design and finally the production of the functional website. At each stage we refer back to user personas, a tool that keeps us informed of the audience wants and needs.
For us, the term "marketing" is broad, especially when it comes to design. A marketing piece could be an alumni publication, a company brochure, or an awards campaign. No matter what the form is, we aim to reinforce the mission of the company, organization, or individual. We address all levels of the project to ensure consistency of design and information.
The discussion of design is an important element of our work. Through lectures and critiques, we are able to interact with a broader audience and share our expertise. In the same way that we design for a unique audience, we customize our lectures and seminars for the group we are presenting to—whether it is for one hour or an entire day.
On that same note, our publication critiques are directed, comprehensive reviews of design and editorial in relation to the publication's readership. We start with samples, editorial mission, and reader profiles and deliver feedback along with a one-on-one consultation.