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A Portrait Tells a Story

A Portrait Tells a Story

During the past year it has been challenging to photograph people, but that didn’t stop photographers from capturing amazing portraits. And there is nothing that adds to the depth of a story like an editorial portrait.  5 Important Factors: Make sure your subject is...
The Impact of Illustration

The Impact of Illustration

Burger King recently launched their new global brand identity, created by Jones Knowles Ritchie. What was unique is that along with the logo, color, and typography the new brand included the work of the illustrator, Cachetejack. As a narrative design firm we have long...
It’s the Message in the Media

It’s the Message in the Media

Since the pandemic, there has been a lot of conversation on the CASE Editors List Serv (CUE) about the state of alumni print publications. Some have ceased printing and moved to a digital-only model. In most cases the budget is behind the decision, and rightfully so...
Finding Your Institution’s Voice

Finding Your Institution’s Voice

One of the questions I ask when working on magazines is “Why this story for this magazine and this audience?” The New York Times Magazine will tell a story one way, while O will have a completely different approach based on their readerships. An alumni magazine needs...