Design Thinking

During the past year it has been challenging to photograph people, but that didn’t stop photographers from capturing amazing portraits. And there is nothing that adds to the depth of a story like an editorial portrait.  5 Important Factors: Make sure your subject is...

Burger King recently launched their new global brand identity, created by Jones Knowles Ritchie. What was unique is that along with the logo, color, and typography the new brand included the work of the illustrator, Cachetejack. As a narrative design firm we have long...

Since the pandemic, there has been a lot of conversation on the CASE Editors List Serv (CUE) about the state of alumni print publications. Some have ceased printing and moved to a digital-only model. In most cases the budget is behind the decision, and rightfully so...

Over the last few weeks, students across the country returned to school from Kindergarten through graduate school. And they returned to a much different school day than what was familiar last fall.  To prepare for the return, communication teams have been working hard...

One of the questions I ask when working on magazines is “Why this story for this magazine and this audience?” The New York Times Magazine will tell a story one way, while O will have a completely different approach based on their readerships. An alumni magazine needs...

In the current state of affairs taking someone’s portrait for a story is out of the question. Yet it is important to maintain a high level of quality for your communications. Creative solutions are needed. And one that we highly recommend is working with an...