Client work

 

AN ECLECTIC URBAN NEIGHBORHOOD

Hudson/Park Neighborhood Association Brand Identity

Client

Hudson/Park Neighborhood Association

Capabilities

Art Direction

Identity & Branding

Industry

Associations & Centers

Hudson/Park Neighborhood Association

We purchased our historic building in the Hudson/Park neighborhood of Albany and didn’t realize that it fell in the boundaries of this association (we thought that it was part of another neighborhood). That said to us that there was an awareness issue of this wonderful neighborhood. We were thrilled to work with the neighborhood association to create an identity and brand items to increase awareness. Interviews with members, historical research, and spending time walking every street lead us to the final visual identity. It represents the name from Hudson to Park by representing buildings seen in the neighborhood juxtaposed against foliage. The visual style evokes a feeling of friendliness and welcoming.

Contributors

Karli Pawlak