“When we began the process of relaunching our medical school alumni magazine, 2communique took a deep dive into our campus culture and ethos. They did more than create a magazine; they translated an ephemeral feeling of who and what we stand for into a tangible thing. They captured those emotions perfectly and I think that’s why our redesign has been so successful with our multiple audiences.”
Medicine@Brown tells the stories of the Brown Medicine community and reminds them why they went into medicine and to be proud they did so at Brown. The visual direction translates this mission into a printed piece with thoughtfully directed photographs and illustrations by award-winning arists. The new format allows for longer articles in the front-of-book without the pages feeling dense and unapproachable. That openness continues through the rest of the book, while the incorporation of the school’s identity system (typography and color palettes) strengthens the relationship of the magazine with the school’s brand.
Helena Perez Garcia
The Balbusso Twins