Client Work

Connecting with the Audience

The Achieve Program

Client

The Achieve Program

Nora Dowley-Liebowitz, Director

Capabilities

Content Strategy

Marketing Design

Information Design

Industry

Associations & Centers

Education

The Achieve Program

Understanding who we are communicating with is at the core of our work. The Achieve program, a nonprofit program for Boston middle school students, has two very different audiences: prospective families, and donors that support the program. Because one communication would not be appropriate for both, we created two customized pieces that complement each other. While the look and feel of these pieces is unified, the details in the copy and statistics speak directly to the specific audience.

Contributors

Heather Sullivan