Client Work

Alliance for Better Health


Alliance for Better Heath

Brooke McConnell


Art Direction

Content Strategy

Identity & Branding

Publication Design


Non-Profit & Community Service

Alliance for Better Health

The Alliance is an organization focused on building health equity for all people in the Capital Region of New York. Our partnership with them included redesigning their visual identity, to better represent their mission, and their website, to better meet the needs of their busy members. Another key component of the project was telling the story of the program’s impact through the long form narrative, “Empowering a Community to Health.” We partnered with Michelle Lansing (writing), RogueFX (videography), and Farrah Mills (photography), to bring Eddie’s story to life. The result is a multilayered experience that transports the reader into the world of the health ambassadors and the incredible impact of their work.


Rogue FX

Michelle Lansing


Farrah Mills