Client Work

BUILDING HEALTH EQUITY

Alliance For Better Health

Client

Alliance for Better Heath

Brooke McConnell

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Non-Profit & Community Service

Alliance for Better Health

Explaining how the Delivery System Reform Incentive Payment (dSRIP) program works is complicated; but to be beneficial, the program’s outcomes must be accessible and easily understood. We believed a long-form narrative was key to making this possible. 

Through video interviews, an engaging story, and provocative photography, “Empowering a Community to Health” brings the program’s impact to life. A multilayered experience, this narrative transports the reader into the world of the health ambassadors and the incredible impact of their work. Its look and feel is informed by the redesigned visual identity for the Alliance, providing an overall experience that better represents its mission.

 

Partners

Rogue FX

Michelle Lansing

Contributors

Farrah Mills