STANDING OUT IN A CROWD
We completed an audit of the existing materials CMES had been producing, including their website, brochures, posters, and stationery system. Through this review, we gained an understanding of how CMES was perceived by external and internal audiences, and we developed a creative strategy to guide our work.
A New Identity
Most people referred to the Center for Middle Eastern Studies as CMES, yet there was no formal identity developed for this naming. We created a logo for CMES, making recommendations to use the center’s shield on formal communications.
A Suite of Communications
As part of the organization’s new identity, we developed color, image, and graphic palettes. The graphic pattern was inspired by Hebrew, Arabic, and Turkish script and art. The new identity was applied to various print pieces, including the newsletter, brochures, and posters.
A Unique (Templated) Website
Along with the print material, we also redesigned the CMES website. Working with CMES and Harvard Web Publishing, we created a website using Open Scholar (the Harvard Web Publishing platform), which felt unique and met the goal of standing out in the crowd.