ENGAGING THROUGH COLLOQUY
Colloquy is published by Harvard University Graduate School of Arts and Sciences (GSAS) community. The word colloquy means “a conversational exchange,” and the redesign, from structure and nomenclature to design and art direction, was developed in the spirit of conversation.
During the discovery phase we learned that the GSAS community is curious about and engaged in a range of topics beyond their studies—scientists want to read about art, filmmakers want to learn about bioscience, etc. This insight inspired the direction for the interior pages, creating a two-dimensional space full of curious people and interesting topics. Candid portrait photography gives the reader the feeling of being in the same space with the subject. Provocative and whimsical illustrations complement the photo-rich magazine and allow for more complex stories to be told visually. And the new nomenclature builds on conversational language like, “greeting,” “discourse,” and “conversation.”