client work

Client

Women of the ELCA

Elizabeth Hunter, Editor

Sarah Carson, Associate Editor

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Association

Gather Magazine

Gather is published by the Women of the Evangelical Lutheran Church of America for a primary readership of Lutheran women. One goal of the redesign was to modernize the visual style to attract a younger readership while maintaining a high legibility for the passionate mature audience. The redesigned publication employs a balance of white space and light color tint backgrounds to create a rhythmic flow to the experience. Working with a tight budget, we utilize a thoughtful selection of engaging stock photography and conceptual illustration along with a commissioned cover by a female artist for a captivating result.