case study

Capturing a Place—in Print

La Jolla Country Day School Enrollment Publication


La Jolla Country Day School

Inez Odom,
Director of Admission

Tiffany Tran,
Director of Communications


Content Strategy

Identity & Branding

Interaction Design

Marketing Design



La Jolla Country Day School

La Jolla Country Day School, located in La Jolla, California, includes four levels of education on one campus. Its carefully designed curriculum includes PreK through 12th grade (graduates are called lifers) and is a key differentiator for the school; new students are welcome to enter at any level. To bring this rich educational continuum to life in print, we created a fluid narrative and tactile experience that brings readers from cover-to-cover, and back again, while also allowing one to drop into the story at any point.


Tiffany Tran


Sandy Huffaker