Capturing a Culture
Nobles Magazine Redesign
Noble and Greenough School
Situated outside of Boston, Massachusetts, the independent school Noble and Greenough feels like a small liberal arts college. The drive up the hill reveals a modern, glass building, the main entrance to the school. A walk through the campus reveals old buildings juxtaposed against new. And in the middle of campus sits a castle. Students walk the halls and campus; girls in riding boots and boys in chinos. It is like a Lands End catalog come to life. Our goal was to capture this culture in a printed piece.
Everyone that is part of the school community refers to it as Nobles. So the first thing we suggested was to change the name from The Nobles Bulletin to Nobles to feel more informal. The logo is friendly and poised. The covers focus on the successful graduates around the country: from an activist in Wyoming to a television star in LA to the NYPD’s first inspector general, the impact of the school is clear.
When we approached the redesign, we not only had the goal of creating a magazine that represented the school: curated blog content was pulled into the print pages and links to additional online content were introduced; longer-format articles tell the stories of the graduates, classroom pedagogy, and campus life; and special inserts enhance the interactive experience and expand on articles in the publication.
SPD Merit Award
CASE Circle of Excellence Silver
Three Gold Excel Awards and a Silver Award for Design Excellence from AM+P
UCDA Awards of Design Excellence
AAF/Albany Ad Club Gold and Silver Awards