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Client Work

UTjournal Redesign

Working With In-house Talent

Client

University of Tampa

Eric Cardenas, Director of Public Information and Publications

Erin Dickson, Art Director

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Associations & Centers

Education

University of Tampa

“Redesign in-house or outsource?” This question is asked a lot. Our reply: Why not both? That’s what the University of Tampa did when they hired us to redesign their alumni publication, UTjournal, for the second time. Each time we collaborated with the school’s editor and art director to develop a publication that represented UT.

We were recently tasked to refresh the original design we created in 2009. A decade of working with the previous design and a thorough understanding of the school guided the recent redesign. The cover implements a  bold UT logo, updated type and color palettes that are brighter and more engaging, and graphic details unique to the UT campus illuminate throughout the interior. And, consistent with past issues, the magazine continues to display work by award-winning illustrators and photographers from around the world.

We continue to consult on UTjournal through consultation, art direction, and design of covers and select feature articles.

Love it! Issue looks great! —Robin Roger McKenzie, editor of the original redesign

Recognition

CASE District III

UCDA General Excellence Award

AM+P Excel Award

AAF/Albany Ad Club