What started out as a refresh turned into a redesign for Williams Magazine. The magazine had great content but the pages felt flat due to dated typography, a muted color palette, and a stagnant use of the grid.
Maintaining the same page count, we brought rhythm into the reading experience by alternating full-bleed imagery with dynamic page layouts, leading the reader from cover-to-cover. We collaborated with award-winning illustrators and photographers like Brian Stauffer and Steve Vote along with incorporating archival imagery and staff photography to create visually arresting spreads throughout the feature well. White space flows throughout the pages, while the cover logo sits at the top of the cover, slightly transparent, like a white puffy cloud sits over the idyllic Williams campus in western Massachusetts.