Case Study

THE POWER OF STORYTELLING

Noble and Greenough Enrollment Communications

A stunning campus with a castle, state-of-the art academic facilities, and an engaged community—these are all part of the Noble & Greenough experience. To capture the ethos of the school and entice prospective families to visit (95 percent apply after touring the school), we created a lifestyle-like publication for the school’s viewbook. 

Visually-rich with images, the piece features photographs from four award-winning photographers, all selected for their unique lens. Each photographer spent the day with a different student, photographing their individual Nobles’ experience. The ability for us to provide multiple student perspectives was particularly important because Nobles cannot invite prospective students to visit the school for a day due to the large number of applicants.

Throughout the publication there were intentional visual pauses to conceptually represent the balance of academic rigor and time for reflection. Additional community voices are represented with engaging portrait photography. The piece closes with a playful and informative graphic, making the application and financial aid process much less daunting—and a lot more fun!

Visual Storytelling

The first 38 pages are visually-rich with photographs from four award-winning photographers, all selected for their unique lens on capturing photos. They each spent the day with a different student photographing what their individual experience is like at Nobles. 

These visually-rich pages are followed by insights on how students maintain a healthy balance at this academically-rigorous school.

Community Voices

Additional community voices are represented with engaging portrait photography by Kathleen Dooher.

Playful & Informative

The viewbook closes with a playful and informative graphic spread by Shaw Nielsen making the application and financial aid process much less daunting—and almost fun!

In the 2communiqué team, I have the best creative partnership of my career. While Kelly’s design aesthetic is what initially drew me, it is the strategic partnership with the whole team that has made me a long-term client. In every project—print, digital, or hybrid—I appreciate the strategic thinking, practical decision making, meticulous project management, and the predisposition to find humor when needed most.

Heather Sullivan, director of communications Noble and Greenough School