Client work

The Advising Project

Graduate School of Arts & Sciences/Harvard University

The Advising Project

When the Dean at the Graduate School of Arts & Sciences at Harvard said that she wanted to launch a two year project researching and implementing best practices about advising, Ann Hall, Director of Communications knew that it was imperative to have a defined brand before the project got off the ground. Our role began with a discussion on brand and the importance of having a unified voice and visual identity. We later kicked off the project with key stakeholders to discuss the goals and audiences for this ground breaking project. Insights like “one size does not fit all,” “collaboration is the intellectual driver,” and “it takes a village” helped to define the creative strategy and direction.

We explored various directions and collectively landed on the connected speech bubbles to embody “Enhancing our Intellectual Partnership.”

Contributors

Mark Sheehy