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The Power of Storytelling

The Power of Storytelling

Case Study THE POWER OF STORYTELLINGNoble and Greenough Enrollment Communications A stunning campus with a castle, state-of-the art academic facilities, and an engaged community—these are all part of the Noble & Greenough experience. To capture the ethos of the...
Creating Unique Digital Experiences

Creating Unique Digital Experiences

Case Study CREATING UNIQUE DIGITAL EXPERIENCESSt. Mark’s School | Enrollment Campaign What do a 14-year-old and 40-year-old have in common? Not much. Then why are enrollment communications created to speak to both segments simultaneously? Rethinking this traditional...
A Strategic Approach with Multiple Touchpoints

A Strategic Approach with Multiple Touchpoints

Case Study A STRATEGIC APPROACH WITH MULTIPLE TOUCHPOINTSRensselaer Polytechnic Institute Capital Campaign Communications Launching a capital campaign is an important undertaking for an institution, and it is imperative that the campaign communications be strategic...
The Legacy of a Mermaid

The Legacy of a Mermaid

Case Study The Legacy of a MermaidCommonwealth School Identity Redesign This mermaid—and its school— is fierce.  Founded in 1957 by Charles E. Merrill, Jr.,  this small, academically-rich school in Boston’s Back Bay was formed “to educate young people from diverse...
A Place Defines its Identity

A Place Defines its Identity

Case Study A Place Defines its IdentityLark Street Rebrand The culture of a place is, in essence, its brand. Neighborhoods within cities seek to communicate what makes them unique; it’s what the residents, business owners, and visitors feel when they are there. Over...