Rethinking the Association Magazine

BizEd Magazine for AACSB International

Rethinking the Association Magazine

Published by AACSB International, BizEd’s readers are deans and faculty from business schools worldwide. The magazine’s competition includes highly regarded publications such as the Harvard Business Review, The Wall Street Journal, Bloomberg Businessweek, and Fast Company.

To transform BizEd into a visually enticing magazine, we packed it with original artwork by award-winning illustrators and photographers. We also repackaged content, using infographics to replace longer, text-only articles with more-engaging and accessible reads. To keep the project within budget, stock imagery and supplied photography were used thoughtfully throughout the publication.

While it is an important member benefit, a print-only magazine is no longer enough; readers want and need daily access to new content. A digital edition of BizEd allows its savvy global network of members to peruse and review articles in multiple ways, including smart searching, grouping by theme, and reading the full issue. The interactive site also provides readers with access to relevant archived content.

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Recognition: AAF/Capital Region Gold and Silver Awards, AM+P General Excellence, FMA Charlie Gold Awards, Folio Ozzie Gold Award and Honorable Mentions, SPD Print Merit Winner. Outcomes: Advertising and reader submissions increased exponentially; website traffic increased 200 percent.

“We love working with 2communiqué—especially taking part in its creative process. They approach every article with fresh eyes, distilling the essence of each story into vibrant and often unexpected visuals. They also make us dig deeper, pushing for the best headline and editorial balance. It’s a constant and dynamic collaboration.”

—Sharon Shinn and Tricia Bisoux, co-editors

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