When curated with thoughtful design and editorial, an annual report is a powerful communication tool. Too often this publication is treated as an end-of-year mashup or throwaway piece. But when it illuminates the impact of an organization, it is an incredibly effective storyteller.
John Jay College’s research magazine, Impact, does just that. It was once a traditional publication full of headshots, lists, and accolades, but the college decided to reenvision this publication to emphasize the importance of their people and research. Working with the school’s bold identity, 2communiqué developed a visually rich research publication with bright fields of color, provocative visuals, and environmental portraiture.
Taking a narrative approach for the print publication, we developed a microsite to share the related statistics and financials. This digital version translated the robustness of the print version through multiple features and shorter articles.
When the decision was made to hold the print edition during the pandemic, the digital edition became a key communication tool. Because John Jay had both print and digital in place, the school was able to easily pivot to a digital-only model to keep their readers informed and engaged during this unprecedented time.
Recognition: UCDA Honorable Mention