An Editorial Annual Report

John Jay College of Criminal Justice Research Magazine

An Editorial Annual Report

When curated with thoughtful design and editorial, an annual report is a powerful communication tool. Too often this publication is treated as an end-of-year mashup or throwaway piece. But when it illuminates the impact of an organization, it is an incredibly effective storyteller.

John Jay College’s research magazine, Impact, does just that. It was once a traditional publication full of headshots, lists, and accolades, but the college decided to reenvision this publication to emphasize the importance of their people and research. Working with the school’s bold identity, 2communiqué developed a visually rich research publication with bright fields of color, provocative visuals, and environmental portraiture. 

Annual reports need to go beyond numbers to tell a story of impact.
The bold type and color identity from John Jay were key elements of the new design.
Original photography and illustration combined with stock imagery gave the publication a fresh and unique voice.

Taking a narrative approach for the print publication, we developed a microsite to share the related statistics and financials. This digital version translated the robustness of the print version through multiple features and shorter articles. 

When the decision was made to hold the print edition during the pandemic, the digital edition became a key communication tool. Because John Jay had both print and digital in place, the school was able to easily pivot to a digital-only model to keep their readers informed and engaged during this unprecedented time.

Recognition: UCDA Honorable Mention

“2communiqué did a great job helping us launch our new research magazine. Their extensive experience creating academic publications was a big reason we chose to work with them. Their team were all professional, friendly, and responsive, with a willingness to answer all of our questions. The finished inaugural issue looks beautiful and works with our school’s overall branding, and we’ve had nothing but positive feedback from our readers!”

—Rachel Friedman, Former Research Communications Manager, Office for the Advancement of Research, John Jay College of Criminal Justice

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