Insights

It’s the Message in the Media

It’s the Message in the Media

Since the pandemic, there has been a lot of conversation on the CASE Editors List Serv (CUE) about the state of alumni print publications. Some have ceased printing and moved to a digital-only model. In most cases the budget is behind the decision, and rightfully so...

5 Reasons Why Killing Print is a Mistake

5 Reasons Why Killing Print is a Mistake

This is the most challenging time that I have experienced since I founded my firm 22 years ago. It reminds me of the last quarter of 2008 when every client called to say that they were decreasing the frequency of their magazine. But none of them discontinued the...

Finding Your Institution’s Voice

Finding Your Institution’s Voice

One of the questions I ask when working on magazines is “Why this story for this magazine and this audience?” The New York Times Magazine will tell a story one way, while O will have a completely different approach based on their readerships. An alumni magazine needs...

Creative Solutions for When You Can’t Take a Portrait

Creative Solutions for When You Can’t Take a Portrait

In the current state of affairs taking someone’s portrait for a story is out of the question. Yet it is important to maintain a high level of quality for your communications. Creative solutions are needed. And one that we highly recommend is working with an...

Inspiration vs. Plagiarism

Inspiration vs. Plagiarism

I recently read an article in an industry magazine about the process and conceptual development behind the issue’s cover. The design agency and editor shared work from other designers and labeled the work “concepts.” The final cover was virtually a direct replication...

Branding an Alumni Magazine

Branding an Alumni Magazine

Target and Nike know the importance of consistent, strategic brand communications in positioning their companies apart from the competition. It is just as important that a school’s communication tells their unique story from enrollment to alumni engagement. An alumni...

Integrated Marketing

Integrated Marketing

This term may be somewhat of a buzzword, like “content marketing,” but the power of an integrated marketing campaign could never be overemphasized. Audiences are interacting with messaging everywhere; browsing social media, surfing the web, reading magazines and...