Insights

Since the pandemic, there has been a lot of conversation on the CASE Editors List Serv (CUE) about the state of alumni print publications. Some have ceased printing and moved to a digital-only model. In most cases the budget is behind the decision, and rightfully so...

Over the last few weeks, students across the country returned to school from Kindergarten through graduate school. And they returned to a much different school day than what was familiar last fall.  To prepare for the return, communication teams have been working hard...

One of the questions I ask when working on magazines is “Why this story for this magazine and this audience?” The New York Times Magazine will tell a story one way, while O will have a completely different approach based on their readerships. An alumni magazine needs...

In the current state of affairs taking someone’s portrait for a story is out of the question. Yet it is important to maintain a high level of quality for your communications. Creative solutions are needed. And one that we highly recommend is working with an...

I recently read an article in an industry magazine about the process and conceptual development behind the issue’s cover. The design agency and editor shared work from other designers and labeled the work “concepts.” The final cover was virtually a direct replication...

Target and Nike know the importance of consistent, strategic brand communications in positioning their companies apart from the competition. It is just as important that a school’s communication tells their unique story from enrollment to alumni engagement. An alumni...

This term may be somewhat of a buzzword, like “content marketing,” but the power of an integrated marketing campaign could never be overemphasized. Audiences are interacting with messaging everywhere; browsing social media, surfing the web, reading magazines and...