About

Michelle Lansing

Content Strategist

Michelle is a creative and content strategist with more than 20 years experience in marketing and higher education. Having held positions within both collegiate and agency settings, she brings a well-rounded perspective to the team, as well as her creative approaches. 

As vice president of creative strategy at Zone 5, she led creative efforts for a number of colleges and universities, including Fayetteville State University, North Carolina A&T State University, and SUNY Plattsburgh. More recently, Michelle worked on projects for Center for the Developing Child at Harvard University, Williams College, and The Graduate School at the University at Albany. She also served as the enrollment management communications strategist at Siena College and assistant director of alumni programs at University at Albany. 

Michelle’s work has received recognition from CRAF, AAF, AMA, HEMR, and PRSA. She is the author of the children’s sticker storybook series, Finny and The Biff 

Michelle received a BS from the S.I. Newhouse School of Public Communications at Syracuse University.