Since the pandemic, there has been a lot of conversation on the CASE Editors List Serv (CUE) about the state of alumni print publications. Some have ceased printing and moved to a digital-only model. In most cases the budget is behind the decision, and rightfully so in a time when many schools are in financial crisis. Unfortunately, in many cases there is not a plan for a digital-first or digital-only model or a strategic plan for storytelling across communication channels. This could have a long-term negative impact on alumni communications. The key is looking at the story and the media:
At the center of all of these should be the institution’s brand. Social media, e-newsletter, digital edition, and print piece are all an opportunity to reinforce the school’s voice. A consistent editorial and visual style guide should be used across all of the channels. Have you stepped back and done an audit of your communications? Do they work as a suite? Is there a clear strategy on what stories you are sharing and where? It may be time to reevaluate your communications plan to ensure that you are using the channels and budget effectively.