Redesigning a Magazine to Capture Its Culture

Noble and Greenough School Magazine

Redesigning a Magazine to Capture Its Culture

A campus situated on a picturesque hill. The glass of modern buildings juxtaposed with the charm of historic brick structures. A castle rising from the middle of campus. Girls walking the halls in riding boots and boys donning chinos. Can an independent school magazine capture this vivid culture in print? Yes it can.

Situated outside of Boston, the independent school Noble and Greenough feels like a small liberal arts college. 2communiqué was asked to redesign the school’s magazine to reflect its striking personality. 

When we first engaged with Noble and Greenough, it became immediately apparent that the school community simply refers to it as Nobles. For this reason, we felt strongly that the magazine’s name should change from The Nobles Bulletin to Nobles. Paired with the school’s friendly and poised logo, the new name better reflects the school’s essence.

Can an independent school magazine capture this vivid culture in print?
The redesigned magazine profiles an alumnus on the cover to showcase the successful and vibrant community. Portrait photographs by Kathleen Dooher, Henry Maillet, and Jared Leeds

It was important that the redesign reflect the impressive impact of the school. Feature stories profile successful graduates around the country, including an activist in Wyoming, a television star in Los Angeles, and the NYPD’s first inspector general—a selection as diverse and impactful as Nobles itself.

Each issue of the magazine is rich with photography—from the campus and alumna . Photographs by Kelley L. Cox, Ben Heider, Anne Hurlbut, Kim Neal, Adam Detour, Christian Fleury, and Brad DeCecco

Since the redesign premiered in 2012, we have partnered with the communications team to maintain the high level of editorial excellence in Nobles.

nobles sp18 fashion ship3
Photography and illustration add depth to the storytelling.
nobles sp18 close-encounters ship3

Recognition: AAF/Capital Region Club Gold and Silver Awards; AM+P Design Excellence Gold and Silver Awards, Bronze for General Excellence; CASE Circle of Excellence Silver Award; SPD Merit Award; UCDA Awards of Design Excellence

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