The Impact of Visual Narratives

Capturing a school’s ethos is a top priority of enrollment communications, especially in a competitive marketplace. With numerous top-tier schools to select from in the Boston area, it is imperative to attract attention through a defined sense of place, and community is crucial; the opportunity to garner a campus visit is paramount.

A stunning campus with a castle, state-of-the-art academic facilities, and an engaged community—these are all part of the Noble and Greenough experience. It’s no wonder that 95 percent of prospective students apply after touring the school. 2communiqué was engaged to bring Nobles to life in its enrollment viewbook. 

To capture the Nobles experience, we created a visually rich, lifestyle-like publication. The viewbook portrays “a day in the life” of four Nobles students; these photo essays feature the images of four award-winning photographers, each selected for their unique lens. Because Nobles cannot invite prospective students for daylong campus visits due to the volume of applicants, the opportunity to share multiple student perspectives was critical.

We carried the “day in the life” theme through to the yield package, another engaging communication that includes a monthly planner and playful stickers to get the student started at Nobles.