Impact Through Storytelling

The Corey C. Griffin Foundation (CCGF) is dedicated to honoring Corey’s legacy of philanthropy, love, and selflessness by making a lasting impact through changing lives and shaping brighter futures. We developed a communications plan that offers a look at the tangible, personal outcomes of the Foundation’s work. 

Leveraging the established campaign brand identity, we developed a series of stories that delve deeper than statistics, introducing readers to the people, traditions, and students of CCGF by focusing on four key types of capital: human, financial, social, and physical. Writers Michelle Lansing and Jennifer Sutton accomplished this by crafting narratives that spotlight three Corey Scholars, an influential partner, the future of Boston philanthropy, and one of Boston’s most popular events. 

In addition to these stories, we created an engaging impact report. This report combines important statistics with highlights from the stories and includes calls to action for further online engagement. 

The ultimate goal of these stories and communications is to unite donors, young philanthropists, partners, and students around a shared vision.