Case Study
Client
Matthew J. O’Donnell, Editor
Alison M. Bennie, Executive Editor
Scott C. Schaiberger, Director of Editorial Services
Melissa Wells, Design Director
Capabilities
Industry
Bowdoin College
The Bowdoin identity is confident and understated, embodying the intellectual sophistication of the school. But the community is also full of life and needed a spirit mark that captured their playful side. We researched early versions of the school’s mascot, the polar bear, along with the athletics mark, and developed a playful mark that harkens back to a historic version of the polar bear. The two versions allow for flexibility in application and is a character that you would want to hang out with.
Contributors
Eden Loeffel