Client Work

Bowdoin Spirit

Bowdoin College

Client

Bowdoin

Matthew J. O’Donnell, Editor

Alison M. Bennie, Executive Editor

Scott C. Schaiberger, Director of Editorial Services

Melissa Wells, Design Director

Capabilities

Art Direction

Content Strategy

Identity & Branding

Publication Design

Industry

Education

Bowdoin College

Bowdoin College’s identity is confident and understated, embodying the intellectual sophistication of the school. Yet the community is also full of life, and they needed a spirit mark to capture their playful side. After researching early versions of the school’s mascot, the polar bear, and the athletics identity, we created a new mark that harkens back to a historic version of the mascot. This polar bear is definitely a character that you would want to hang out with.

Contributors

Eden Loeffel