Client Work

A Logo with Character

Bowdoin Spirit Mark



Matthew J. O’Donnell, Editor

Alison M. Bennie, Executive Editor

Scott C. Schaiberger, Director of Editorial Services

Melissa Wells, Design Director


Art Direction

Content Strategy

Identity & Branding

Publication Design



Bowdoin College

The Bowdoin identity is confident and understated, embodying the intellectual sophistication of the school. But the community is also full of life and needed a spirit mark that captured their playful side. We researched early versions of the school’s mascot, the polar bear, along with the athletics mark, and developed a playful mark that harkens back to a historic version of the polar bear. The two versions allow for flexibility in application and is a character that you would want to hang out with.


Eden Loeffel