Client Work






Client
Matthew J. O’Donnell, Editor
Alison M. Bennie, Executive Editor
Scott C. Schaiberger, Director of Editorial Services
Melissa Wells, Design Director
Capabilities
Industry
Bowdoin College
Bowdoin College’s identity is confident and understated, embodying the intellectual sophistication of the school. Yet the community is also full of life, and they needed a spirit mark to capture their playful side. After researching early versions of the school’s mascot, the polar bear, and the athletics identity, we created a new mark that harkens back to a historic version of the mascot. This polar bear is definitely a character that you would want to hang out with.
Contributors
Eden Loeffel