Bowdoin Spirit

Bowdoin College

bowdoin spiritmark head

Bowdoin College’s identity is confident and understated, embodying the intellectual sophistication of the school.Yet the community is also full of life, and they needed a spirit mark to capture their playful side. After researching early versions of the school’s mascot, the polar bear, and the athletics identity, we created a new mark that harkens back to a historic version of the mascot. This polar bear is definitely a character you would want to hang out with.

Bowdoin Spirit Mark Process

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